Whilst pregnant, my partner and I never really anticipated our new reality following the birth of our daughter. We had an idealistic image of taking it all in our stride and getting our first baby into a routine in a week! Needless to say it was so totally different - an infection from the labour, two to three hours sleep a night and my partner working 12 hour days definitely was a shock to both our systems. When my mum came over from Canada
As trivial as it might sound, my friend's gesture - chauffeuring my mom to the laundrette - was a great gift. 99% of the gifts we received for my daughter, Ella, were sweet, darling and elicited repeated "ahhhhhs." Ella was doted upon 24 hours a day. All her needs were met. BUT, what about us - the mum and dad, the sleep-deprived parents? The faces with the dark ringed eyes that stared back in the mirror were definitely beginning to lose the youth that had made us attractive just before Ella's birth. The dirty dishes were mounting. The pile of laundry was embarrassing. Dial-a-Gran to the rescue but not everyone has the opportunity to call upon a willing and available friend or relative.
My experience got me thinking about other parents who are not so fortunate to have help from relatives who may not live close by. How do they cope? Wouldn't it be great to receive this home help as a gift?
In November 2006 I approached my friend,Amanda Evans and her business partner, Tasha Saint-Smith with the concept, as they already ran their own concierge business called Club Concierge, www.club-concierge.com (now Baby Bundle’s parent company). They agreed that the idea of a concierge service aimed at supporting parents and parents-to-be with practical and affordable help was invaluable, hence Baby Bundle was born.
As trivial as it might sound, my friend's gesture - chauffeuring my mom to the laundrette - was a great gift. 99% of the gifts we received for my daughter, Ella, were sweet, darling and elicited repeated "ahhhhhs." Ella was doted upon 24 hours a day. All her needs were met. BUT, what about us - the mum and dad, the sleep-deprived parents? The faces with the dark ringed eyes that stared back in the mirror were definitely beginning to lose the youth that had made us attractive just before Ella's birth. The dirty dishes were mounting. The pile of laundry was embarrassing. Dial-a-Gran to the rescue but not everyone has the opportunity to call upon a willing and available friend or relative.
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My experience got me thinking about other parents who are not so fortunate to have help from relatives who may not live close by. How do they cope? Wouldn't it be great to receive this home help as a gift?
In November 2006 I approached my friend,
Sinead Dwyer, mom of Ella and partner of Baby Bundle
